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ONE EXPLANATION FOR LACKLUSTER BLOCKBUSTERS 



"In Formal Theories of Mass Behaviour, William McPhee notes that a disproportionate share of the audience for a hit is made up of people who consume few products of that type. A lot of the people who read a bestselling novel, for example, do not read much other fiction. By contrast, the audience for an obscure novel is largely composed of people who read a lot. That means the least popular books are judged by people who have the highest standards, while the most popular are judged by people who literally do not know any better. An American who read just one book this year was disproportionately likely to have read The Lost Symbol, by Dan Brown. He almost certainly liked it.
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~The Economist

YOU DON'T KNOW ME by Cindy Walker 



You give your hand to me
And then you say "hello"
And I can hardly speak
My heart is beating so
And anyone can tell
You think you know me well
But you don't know me

No, you don't know the one
Who dreams of you at night
And longs to kiss your lips
And longs to hold you tight
To you I'm just a friend
That's all I've ever been
'Cause you don't know me

For I never knew the art of making love
Though my heart aches with love for you
Afraid and shy, I let my chance go by
A chance that you might love me too

You give your hand to me
And then you say "goodbye"
I watch you walk away
Beside the lucky guy
No, you'll never ever know
The one who loved you so
Well, you don't know me

For I never knew the art of making love
Though my heart aches with love for you
Afraid and shy, I let my chance go by
A chance that you might love me too

You give your hand to me
And then you say "goodbye"
I watch you walk away
Beside the lucky guy
Oh, you'll never, ever know
The one who loved you so
Well, you don't know me